Featuringb PERSONALIZED concierge shopping service
AKASH SETHI, NEW VICE PRESIDENT OF MARKETING, TO LEAD INITIATIVE
TARA, New York-based purveyor of the world’s finest Tahitian pearl and diamond jewelry, today announces the re-launch of their Web site, www.tarapearls.com. The site was developed to provide TARA’s wide base of loyal consumers the unmatched quality of service and commitment that is at the core of TARA’s business model and is now considered the ultimate coveted luxury. The fresh, interactive site combines elegance with fashion and highlights the classic style that has become synonymous with the TARA brand. The customer can now enjoy the feeling of being immersed into TARA’s legacy and story, which has bridged the gap into the changing retail landscape.
The new Web site features many tools to assist the consumer, including the new TARA Concierge Service, which provides a customer service representative to personally assist each consumer through the entire purchasing process. A “Discover TARA” section affords visitors the opportunity to identify with the brand and the Sethi family– whether they’ve been wearing TARA since the brand was launched in 1974, or they just learned of TARA through recent features on popular television series Gossip Girl and Dancing with the Stars. The “News and Events” section encourages visitors to register for the TARA Newsletter to learn of product line introductions and to view invitations to events held at various TARA retailers, such as Saks Fifth Avenue.
