Stuttgart. The Porsche Tennis Grand Prix has successfully put the Sony Ericsson WTA Tour’s “Looking for a Hero?” international marketing campaign into action. In doing so, the long standing Stuttgart event has received one of the two awards given by the Global Marketing Council of the WTA to the 20 tournament strong Premier Event category. With one award going to the Porsche Tennis Grand Prix, the other went to the Rogers Cup in Toronto.
A jury of experts evaluated various criteria such as the integration of the campaign within the tournament, the creative realisation, the response amongst business partners and the coverage in the media. The intention behind the “Looking for a Hero?” campaign is, first and foremost, to make women’s tennis even more attractive for sponsors. “We’re delighted to have been given the award and that the campaign has been a success,” said Tournament Director Markus Günthardt. “The prize is further indication of the international standing that our tournament enjoys.”
The Porsche Tennis Grand Prix, which will be held this year in the Porsche Arena in Stuttgart from 24 April to 2 May, was voted by the players on the Sony Ericsson WTA Tour as their favourite event for the past two years.
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