Jessica Alba, the Face of the new Campari Worldwide Multimedia Campaign
Campari celebrates the 10th Anniversary of its prestigious Calendar
Milan, December 2, 2008 – Campari creates a stylish and hedonistic location for its 2009 communication. Bursting with passion and seduction, “Club Campari” is an exciting destination, where magic and temptation prevail in a sophisticated, but playful atmosphere. It is a place of pure enjoyment, brought to life by Jessica Alba’s interpretation of Red Passion.
Club Campari is a worldwide multimedia campaign starring the stunning actress Jessica Alba, captured by celebrated photographer Mario Testino and legendary director Jean Paul Goude. The outcome: a memorable TV commercial, a magical online experience and 13 snapshots by Mario Testino that will appear in Campari’s limited edition Calendar of which only 9,999 copies are printed. Jessica Alba stated, “Mario’s and Jean-Paul Goude’s visions made it very easy to embody the Club Campari femme fatale. It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and… I look forward to working with them again” Photographer, Mario Testino. Director, Jean Paul Goude
Event Pictures 1: Red Carpet : Jessica Alba attends the Club Campari, 2009 Campari Calendar launch at La Permanente on December 2, 2008 in Milano, Italy. Jessica Alba wears: Dolce & Gabbana dress and shoes, Bulgari Vintage ruby and diamond earrings and bracelet. (Photo by Vittorio Zunino Celotto/Getty Images) *** Local Caption *** Jessica Alba
Event Pictures 2: Actress Jessica Alba and Campari CEO Bob Kunze-Concewitz attend the Campari Club, 2009 Campari Calendar launch at La Permanente on December 2, 2008 in Milano, Italy. (Photo by Vittorio Zunino Celotto/Getty Images) *** Local Caption ***
