Monday, June 23, 2008

Nokia in pure gold


There is no cellphone more anticipated this year than the the Apple iPhone G3. But for some high rollers, the ultimate iPhone is a diamond-encrusted version from London jeweler Amosu. At 20,000 pounds ($39,600), the creation ranks among the world's most expensive phones.
Even a $40,000 iPhone seems tame compared with the 8800 Arte from Austrian designer Peter Aloisson. The luxury Nokia phone is posh to begin with, featuring designer ringtones and wallpapers and an 18-karat white gold finish. Encased in more than 680 pink and white brilliant-cut diamonds--sparing only the screen and slide-out keyboard--the embellished phone is a marvel. And, at 85,000 euros ($134,000), it's also the price of a college education.

In the end, as with any extremely expensive accessory, buying a $10,000 phone isn't about logic. Torres compares luxury phones to vintage Ferraris. "They might not last forever or have the latest technology, but they're beautiful things to drive." www.nokia.com