Forget popularity and recognition. Celebrities who are likable and can be trusted have the most influence on what consumers buy, according to a new study.
While actor Brad Pitt and pop singer Britney Spears are the most recognized stars among 200 famous faces tested in a survey, they failed to crack the top five for likability, according to New York-based market research company NDP Group, Inc.
Actors Will Smith, Denzel Washington, Matt Damon, Halle Berry and George Clooney were the most likable celebrities.
Oprah Winfrey's interior designer Nate Berkus and Will Smith topped the chart for eliciting trust, followed by chef Mario Batali, golfer Tiger Woods and chef Paula Deen.
Source Reuters, Ashleigh Patterson
