Friday, July 18, 2008
Chopard’s $25 million watch
Twenty-five million dollars. This gaudy timepiece by Chopard is adorned with three heart-shaped diamonds—a 15-carat pink diamond, a 12-carat blue diamond and an 11-carat white diamond. For good measure, they threw in 163 carats of white and yellow diamonds to bring the total to 201 carats of diamonds. Add to that the fact that the size of the watch’s face must make telling time into a fun game of Where’s Waldo and you’ll see that Chopard has truly created a recipe for success.