The fashion activities of Mercedes-Benz in over 20 countries now have a new face. International top model Julia Stegner will make her first appearance as the fashion brand-ambassador at the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2009, which will take place from 28 January to 1 February 2009 at Bebelplatz, in the heart of Berlin. At a recent photo shoot for the new key visual, Julia Stegner posed together with the Mercedes-Benz CLS 350 CGI Grand Edition in outfits by Anne Valerie Hash. The new key visual will appear on advertisements, posters and vehicles at the only German fashion show that ranks among the top international events. Michelangelo di Battista, one of the most sought-after fashion photographers in the world, staged the encounter between the top model and the design trendsetter by the Stuttgart based carmaker. “The idea was to pick up the red carpet situation at the Mercedes-Benz Fashion Weeks and thus create a strong connection between fashion and the vehicle’s elegance,” explains Michelangelo di Battista. The design of the key visual is based on the link between Mercedes-Benz Design and fashion: style, elegance and luxury. “Mercedes-Benz and fashion – they really fit together well. I think Mercedes-Benz cars are chic – just like fashion. So I’m delighted to be the international fashion brand-ambassador for Mercedes-Benz,” says Julia Stegner.
